PURPOSE OF POSITION:

Are you ready to bring iconic characters to life and turn partnerships into powerful commercial success? We are searching for a dynamic marketing leader to drive the commercialisation of Ackermans’ character partnerships, character portfolio, and retail media platforms.

This includes building high-value partnerships, delivering engaging and compliant loyalty experiences, leading and monetising retail media platforms, and executing the promotional strategy for the character portfolio.

This exciting role ensures that Character supports the product strategy, aligns to licensor calendars and contractual obligations, enhances customer engagement, maximises retail media opportunities, and drives sustainable business growth.

KEY RESPONSIBILITIES:

• Develop and execute integrated marketing campaigns that drive revenue, margin, and customer engagement

• Manage and optimise licensed partnerships to maximise commercial return and strengthen stakeholder relationships

• Align campaign planning to licensor calendars and key trading periods to capitalise on peak opportunities

• Drive the growth and monetisation of Character partnerships

• Ensure full compliance with licensing agreements and brand governance standards

• Develop and scale retail media opportunities to unlock new revenue streams

• Collaborate cross-functionally (Marketing, Digital, Buying, Operations) to deliver seamless, commercially impactful execution

• Track, analyse, and optimise campaign performance with a strong focus on ROI and continuous improvement

JOB RELATED KNOWLEDGE AND SKILLS REQUIRED

To succeed in this role, you’ll bring a blend of retail expertise, strategic thinking, and creative flair. Key focus areas include:

• Character Licensing & IP Management - Understanding of character/brand licensing models, licensor relationships, royalty structures, and compliance requirements.

• Retail & FMCG Marketing - Strong knowledge of retail marketing principles, promotional planning, and customer engagement strategies within a value retail environment.

• Commercial & Financial Acumen - Understanding of P&L, margin management, pricing strategies, and how partnerships drive revenue and profitability.

• Partnership & Contract Management - Knowledge of negotiating and managing strategic partnerships, including legal agreements and performance metrics.

• Customer & Loyalty Strategy - Deep understanding of customer engagement, loyalty programmes, and promotional mechanics that drive repeat purchases.

• Retail Media & Omnichannel Marketing - Knowledge of retail media platforms, digital marketing, in-store activation, and integrated campaign execution.

• Regulatory & Brand Compliance - Awareness of marketing compliance, advertising standards, and ensuring alignment with licensor requirements and brand guidelines.

QUALIFICATIONS & EXPERIENCE

• 5–8 years’ experience in marketing, campaign management, brand management, or related commercial roles

• Proven track record of delivering revenue growth and measurable commercial outcomes

• Experience managing integrated, multi-channel campaigns in a retail or FMCG environment

• Exposure to licensed brands, partnerships, or sponsorships (highly advantageous)

• Experience working with loyalty programmes, CRM, or customer engagement platforms (advantageous)

• Demonstrated ability to manage and influence internal and external stakeholders

• Strong experience in analysing campaign performance, budgets, and return on investment

If you feel you meet the above requirements for this position, please submit your application on our careers site at www.ackermans.co.za/careers.

CLOSING DATE: 1 June 2026

Applicants will need to be prepared to undergo evaluations / assessments and interviews if and as required.

POLICY: In terms of Company policy for appointments and promotions, preference will be given to candidates who will enhance the diversity of the team and contribute to employment equity within the Company provided that the competencies and minimum requirements for the position have been met.