Advertising Specialist: Retail Marketing (CFE)
Are you ready to execute, optimise, repeat? We need an Advertising Specialist to run campaigns end-to-end, stay on track and on budget, and use insights to make every campaign better than the last.
We are searching for an Advertising Specialist to execute the promotional calendar from end to end according to guidelines, timelines, specifications and within budget on all the relevant platforms, as well as implement post campaign analysis on all campaigns.
We're full-time in office, based at our Support Centre in Kuils River, Cape Town.
So, what will you do?
1. Advertising Operational Plan
Execution of the Advertising operational plan (ATL, DM, PR, BTL, Digital)
Compliance with CI, media specifications and budget
2. Marketing Process
Provide input into, continuous improvement to the marketing process-promotional grid, critical path to post campaign analysis (media, shoots, samples etc.) and executing on it.
3. Compiling, analysis and/or interpretation of the:
Compile post campaign Analysis
Campaign administration and all relevant administration
Input into Seasonal Brand review
4. Marketing Strategy focused initiatives
Competitions, budgets, engagement initiatives, new store openings, innovations
5. Management
Expense Management
Stakeholder management
Qualifications required:
A Degree/National Diploma in marketing/advertising or an equivalent qualification
Experience required:
A minimum of 3 years' relevant marketing experience gained in a marketing/ advertising/ agency environment with demonstrated exposure to a clothing / fashion retail environment.
Experience in campaign shoots, event management and creative directing
Knowledge required:
A working knowledge of the media terminology and the understanding thereof
A clear understanding of all marketing platforms (ATL, BTL, Digital platforms, PR, Direct Marketing & Paid Media)
Marketing background
Commercial awareness
Budget reporting
Skills required:
Latest Microsoft applications including advanced Excel and Powerpoint competency
Excellent interpersonal skills, coupled with strong relationship management and negotiation skills
Excellent verbal and written communication skills at all levels of the company
Good numerical & analytical skills
A high level of attention to detail
Good organisational and administrative skills
The ability to:
evaluate research, market conditions, competitor data and implement marketing plan alterations as needed
work independently, as well as be a team player
multi-task in a fast-paced environment
Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
take own initiative
persuade and influence both internal and external stakeholders
demonstrate innovative and creative thinking
- Department
- Marketing
- Role
- Advertising Specialist
- Locations
- Ackermans Support Centre
- Employment type
- Full-time