Marketing
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Ackermans Support Centre
Advertising Specialist: Financial Services & +More Rewards
We are seeking a dynamic Marketeer to execute the promotional calendar from end to end according to guidelines, timelines, specifications and within budget on all the relevant platforms.
We're a fully in-office team, based at our Support Centre in Kuils River, Cape Town.
So, what will you do?
1. Advertising Operational Plan
- Execution and coordination of the Advertising operational plan set out on Promo grid and Seasonal creative.
- On all marketing platforms (ATL, BTL, Digital, PR & social, DM)
2. Reporting and Administration - Collection, analysis and interpretation of:
- Post-campaign analysis
- Campaign administration and all relevant administration (RMS, Monday.com,filing artwork on MS share-point, media schedule approvals, presentations)
- Budget management
3. Marketing Strategy focused initiatives/Projects
- Manage and drive competitions, engagement initiatives, activations and innovations in your area
4. Management
- Expense Management
- Stakeholder management
- Manage/drive collaboration
What experience and qualification is required?
- A minimum of 3 year's relevant marketing experience gained in a marketing/ advertising/ agency environment.
- Retail experience
- A Degree/National Diploma in marketing/advertising or an equivalent qualification
KNOWLEDGE required:
- Core marketing and advertising knowledge: Including marketing fundamentals, advertising principles, brand strategy and omnichannel marketing
- Financial services & Product knowledge: Consumer credit basics, customer psychology in finance and regulatory awareness.
- Digital advertising & Analytics which includes performance marketing, customer acquisition & conversion funnels and data analytics.
- Creative & Content Knowledge: Trust-building communication, creative direction, copywriting & messaging, loyalty messaging plus cross-promotion communication.
- Audience & Market understanding: Retail marketing, customer personas and CRM & personalisation.
SKILLS required:
- Strategic and analytical
- Financial marketing
- Digital and advertising
- Creative & Communication skills
- Collaboration & Stakeholder management skills
- Technical & Tool Proficiency: Monday.com, MS, RMS
- Excellent interpersonal, people management, team management & leadership skills
- The ability to work independently, as well as be a team player
- Project management
- Change management
- Problem solving
- Department
- Marketing
- Role
- Advertising Specialist
- Locations
- Ackermans Support Centre
- Employment type
- Full-time
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