Job Purpose:

To lead and implement a comprehensive social media strategy for Ackermans (CFE and Commercial), driving brand engagement and alignment across categories. This role focuses on creating impactful, on-brand content, managing a small team, and analyzing performance. The Social Media Manager will collaborate closely with key stakeholders to ensure consistent messaging and optimized campaigns, enhancing Ackermans presence across all digital platforms.

Key Responsibilities:

1. Social Media Strategy Development and Execution

• Develop and implement a comprehensive social media strategy across all platforms (Facebook, Instagram, TikTok, LinkedIn)
• Align social media efforts with Ackermans CFE, Commercial, CLVM, and Digital Marketing objectives, ensuring accurate reflection in promo grids.

2. Content Creation and Management

• Ensure social media content aligns with Ackermans content plan, including collaboration with ATL, PR, and buying teams.
• Develop platform-specific, engaging content with in-house teams and external agencies.
• Manage social-only campaigns, ensuring timely content delivery across all platforms

3. Management

• Financial Management (Budgets)
• Stakeholder Management
• Talent Management (Resourcing, Performance & Talent/Succession Planning)

4. Performance Analysis and Optimization

• Analyze social media performance using Brandwatch and Salesforce to generate insightful reports and identify areas for improvement
• Collaborate with the Customer Insights team to generate advanced analytics for deeper audience understanding.
• Identify actionable insights to optimize future campaigns.

5. Industry Trends and Best Practice

• Keep the business updated on new social media trends, tools, and benchmarks.
• Provide quarterly presentations with recommendations for innovative strategies.

Qualifications Required:

Essential:

• A Grade 12 Certificate / Matric
• National Diploma / Degree in Marketing or an equivalent qualification

Preferred:

• Digital marketing qualification

Skills Required:

• Excellent written and verbal communication skills
• Highly organized
• Attention to detail
• Creative thinking with the ability to develop innovative content and campaign ideas
• Strong knowledge of platform-specific algorithms (e.g., Facebook, Instagram, TikTok) to optimize performance
• Analytical skills to interpret data, derive insights, and make data-driven decisions
• Visual content understanding
• The ability to:
  • Manage multiple priorities and deadlines in a fast-paced environment
  • Lead and motivate a team, fostering collaboration and growth

Experience Required:

Essential:

• A minimum of 3 years’ experience in a social media strategy role
• A minimum of 2 years’ experience at a management level in Marketing, which specifically includes responsibility for managing a team
• Experience in working across several different business units and functions
• Strong knowledge of social channels (e.g., Facebook, Instagram, TikTok)
• Proven track record of developing and executing successful social media campaigns
• Strong understanding of social media analytics and reporting tools (Brandwatch, Salesforce)
• Ability to create and curate content tailored for multiple social media platforms
• Influencer marketing knowledge, identifying and working with influencers to drive campaigns

Preferred:

• Experience within a clothing retail environment is preferred

Knowledge Required:

• Knowledge of social media platforms and their best practices (Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels)
• Knowledge of social media algorithms and trends to optimize content and engagement
• Knowledge of analytics and reporting tools (Brandwatch, Salesforce, Google Analytics) to measure performance
• Knowledge of content creation workflows and collaboration with design, photography, and videography teams
• Knowledge of influencer marketing strategies and partnerships
• Knowledge of brand management and tone of voice to ensure consistent communication across channels
• Knowledge of competitor analysis techniques to benchmark performance and identify opportunities